Brand Like you Mean it
Whether you are an established or new product, service or company your brand is the differentiating factor between yourself and your competition. How you present yourself, and communicate your unique point of difference will significantly influence your relationship with your customers and stakeholders.
Brand with Purpose
Brand for Benefit will help you vision and execute a brand with purpose. We will help you identify that powerful intersection between your unique point of difference and your greater purpose.
Brand for Benefit Methodology
1. Develop a deep understanding of your product, service or company's unique value.
2. Prepare your branding roadmap so that you can plan, budget and execute your vision.
3. Create and design:
- Brand identity (your logo and related brand assets)
- Brand elements (distinct brand visuals including corporate and marketing assets)
- Package design
- Web content design and hierarchy
- Marketing materials (sell sheets, point of sale communication, trade show materials)
- Campaign strategy